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Scott Paterson

Scott is the founder of Fernwell, and has a passion for dogs. Being a dog owner for 20+ years, he understands the special relationship a pet guardian can have with a dog. He has had several dogs that have become his best friend and understands only the best is suitable for his best friend. He has researched dog health and common problems and developed premium products produced from New Zealand's exceptional home grown ingredients. 

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Abdullah Tanveer

Abdullah is our performance digital marketing manager. Online marketing is continuously evolving and to keep ahead of the trends requires a full time commitment by a Digital Marketer utilising cutting edge software to analyse large amounts of data. Abdullah also researches demand for New Product Development utilising various databases and is responsible for key advertising metrics. 

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George Deepu

George holds a Master’s degree in Food Technology Engineering with a specialization in pet nutrition. He has played a key role in the development and formulation of Fernwell’s products. A dedicated dog lover, George is committed to creating high-quality formulations using premium ingredients that support optimal canine health and wellbeing.

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Fernwell proudly donates to The Dog Rescue Project that is an Auckland dog rescue dedicated to helping neglected, abused, and vulnerable dogs through rescue, rehabilitation, education, and rehoming. Guided by their mission to Rescue, Rehabilitate, Educate, they work to improve the lives of dogs while supporting the people who care for them across New Zealand.